Marketing & SEO
CTR calculator
Clicks and impressions → click-through rate (CTR) as a percentage.
- Instant
- Free
- Private (processed locally)
- No sign-up
Measure click-through rate
The CTR shows what share of views leads to a click. Enter clicks and impressions to get it as a percentage.
The formula
- CTR = clicks ÷ impressions × 100
- Measured as a percentage
- Indicator of an ad’s appeal
- Compare it over time
Example
| Input | Value |
|---|---|
| Clicks | 250 |
| Impressions | 10,000 |
| CTR | 2.5% |
100% local calculation, no data sent.
Frequently asked questions
How do I calculate CTR?
CTR = (clicks ÷ impressions) × 100. E.g. 250 clicks ÷ 10,000 impressions = 2.5%.
What is a good CTR?
It varies: ~2% on paid search, often <1% on display, higher in email. Compare to your own history and industry.
How does it differ from conversion rate?
CTR measures clicks versus views; conversion rate measures actions (purchase, sign-up) versus clicks or visits.
Does CTR affect cost?
Yes: on cost-per-click platforms, a high CTR often improves the quality score and can lower the cost.