Marketing & SEO
ROAS calculator
Revenue and ad spend → return on ad spend (ROAS).
- Instant
- Free
- Private (processed locally)
- No sign-up
Measure return on ad spend
The ROAS shows how much revenue each unit spent on advertising brings back. Enter the revenue and the ad spend.
The formula
- ROAS = revenue ÷ ad spend
- Shown as a ratio (4×) and a %
- 4 = $4 earned per dollar spent
- Compare to your break-even
Example
| Input | Value |
|---|---|
| Revenue | $4000 |
| Ad spend | $1000 |
| ROAS | 4× (400%) |
100% local calculation, no data sent.
Frequently asked questions
How do I calculate ROAS?
ROAS = revenue ÷ ad spend. E.g. $4000 ÷ $1000 = 4, i.e. 400%.
What ROAS should I aim for?
It depends on margins: a ROAS of 4 can be excellent or insufficient depending on product cost. Compare to your break-even.
How does it differ from ROI?
ROAS relates revenue to ad spend; ROI relates net profit to total investment. ROI is stricter.
Is a ROAS of 1 good?
No: at 1, you only recover the ad spend, without covering product cost or generating margin.